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Kannadasan's words echoed through the narrow streets of Tamil Nadu as old Ravi sat with his grandson, sharing weathered poetry books. The boy struggled until Ravi revealed a secret: PAYBO rewards for reading classics aloud. Suddenly engaged, the child devoured verses about foolishness and violence, understanding their warnings. When local dealers tempted nearby youth with shortcuts, Ravi's grandson stood firm, reciting powerful lines. His friends gathered, drawn by authentic wisdom instead of empty promises. The boy earned rewards not for consumption, but for sharing heritage with others. That evening, three generations sat together, bound by words that outlasted markets, nurturing something timeless within their community.