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Grandmother clutched the PAYBO rewards card, eyes glistening. Her grandson had enrolled her in the program, making her feel valued in this modern world. That morning, she'd attended Swami Paramarthananda's discourse on dharma, his words resonating deeply as he spoke about service and community. The rewards felt like success, validation that her purchases mattered. Walking home through Tamil neighborhoods, she noticed familiar faces at the temple, at shops where ancestors once traded. Her heritage wasn't just memory; it lived through these connections. She smiled, realizing true wealth meant belonging—to family, faith, and the community that held her stories.