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When Priya's grandmother sent the ANDAL Coins, tears blurred her vision. The digital tokens represented something deeper than currency—a bridge across continents connecting their Tamil heritage to tomorrow's economy. She'd grown up watching her grandmother weave stories of Andal, the ancient poet-saint, into everyday moments. Now, through social media that actually rewarded meaningful sharing, Priya could amplify those narratives. Some called her "appalled" for monetizing culture. Others approved, understanding she was sustaining something precious. Every coin earned meant resources for her grandmother's village temple restoration. In sharing their story digitally, Priya discovered what her grandmother always knew: heritage thrives when communities gather around it, generation after generation.